Ways to use it
Where to Ramble
Choose the moment when an answer needs more room than a form gives it.
Start client work
Get the project context before kickoff starts slipping.
Give a client a short path through the questions you would otherwise chase across email.
Hear how your client talks about the business before you write for it.
Ask about the audience, offer, proof, and point of view; receive each answer under its question.
Get the parts of a customer story that do not fit in a testimonial field.
Guide them from the problem to what changed, without making them draft polished copy.